Google Digital Garage Module 1 Answers – The Online Opportunity Answers

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Google Digital Garage Module 1/26 - The online opportunity Answers

Google Digital Garage Check Your Knowledge Correct Answers

1. Intro to the Digital Garage 

Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways.

Once your business is online, what opportunities can you take advantage of?

• Finding lots of new customers – everyone’s online these days
• Selling your products or services straight from your website or app
• Delivering targeted advertising to customers
• Saving money on your heating bills
• Learning more about what your customers love
• Using analytics to power your online sales

2. Your digital opportunity

Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online.

How could going digital benefit his business?

• He’d be more visible to customers
• He can target ads at local customers
• It’s easier to communicate with customers
• Less need for customer conversations
• More insights into customers’ online behaviour
• He can modernise his company logo

Google Digital Garage Module 1 Quiz Correct Answers

1. The increased use of the Internet presents a lot of potential for which types of businesses?

• All businesses
• Small business owners
• International businesses
• Local businesses

2. Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

• Sending flyers with your web address to customers
• Creating a business listing in online local directories
• Increasing print and billboard advertising
• Building a team of digital advertising experts

3. Which of the following is the easiest way for visitors to learn about a business while visiting a website?

• Getting a free ‘taster’ of one of your products when they sign up to receive emails
• Listening to an audio file that auto plays whenever someone visits your site
• Browsing your product pages and reviewing the Frequently Asked Questions page
• Reading the terms and conditions for your products on your site

4. What is a key benefit of having an online presence for a business?

• The ability to sell products directly to customers through social media
• Being visible when people search for a business like yours
• Sending users emails to update them on new products
• Being able to offer new customers promotional discounts