Google Digital Garage Module 13 Answers – Deep Dive Into Social Media Answers

 

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Google Digital Garage Module: 13/26 - Deep dive into social media Answers

Google Digital Garage Check Your Knowledge Correct Answers 

1. Your long-term social media planLily runs a vintage clothing shop and wants to engage more with her customers online.
She currently posts to two social media networks but wants to develop a full social media strategy.
Review the possible options. Can you place them into the right order, starting with what Lily should do first?

• Create a social media plan
• Set up accounts on appropriate social media sites
• Sign up to a social media management tool
• Create a list of posts to be automatically posted in the coming weeks 

2. Advertising on social media

Lily has decided to use some of her social media budget for targeted Facebook adverts.

She's keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?

• Users who have posted about buying vintage clothes
• Users who have ‘liked’ vintage clothing
• Users who live within 20 miles of Lily's shop
• Users who live in countries that she’d be happy to mail her products to

3. Measuring success in social mediaLily is keen to use analytics to evaluate the results of her social media campaigns. Analytics can help with this question.

Can you help her by crossing off the things that analytics won’t be able to help her with?

• Tell Lily how many visitors interact with her website
• Show Lily how visitors found the site
• Schedule content to be posted automatically at specified times
• Send custom posts to specific visitors

4. Avoiding social media pitfallsLily sees a negative post on Twitter about her vintage clothing business:
“Received my #VintageLily dress today only to find the zip was broken! #lousyservice #vintagewoes”
How do you think she should respond?

• “So sorry to hear that @sophie112 DM me so that we can get that dress fixed up as soon as possible.”
• “@sophie112 – We’ve never had our zips break before. Did you pull it too quickly?”
• “@sophie112 That’s a shame, sometimes the zips just break.”

Google Digital Garage Quiz Correct Answers 

1. A robust social media plan includes which of the following?

• A list of content that mimics competitor content 
• All of your online business goals 
• A long-term schedule identifying when to post content 
• A list of friends who can post on the accounts

2. What is the best way to put your social content in front of people who don't already follow you? 

• Increase your email marketing campaigns 
• Ask people to share your content to their networks 
• Use paid promotion to reach new audiences 
• Put links to your social on your website

3. What can social media analytics tools help you measure when assessing campaign results? 

• Whether the campaign was more successful than your competitors 
• Whether the visitors liked the social campaigns or not 
• Whether a visitor called the store after seeing a social post 
• Whether the visitor clicked on a paid ad or organic listing

4. Which of the following is a pitfall when using social media for business? 

• 2-way conversation with customers 
• Not being present on every social media platform 
• Not having the resources to respond to comments and questions in a timely manner 
• Spending too much time reviewing social media analytics