Google Digital Garage Module 15 Answers – Make Mobile Work For You Answers

 

Correct Answer Available At: https://coursesanswer.com/google-digital-garage-answers-all-modules/ 

Module: 15/26 - Make mobile work for you

Google Digital Garage Check Your Knowledge Correct Answers 

1. Introduction for advertising on mobile

Mo is a plumber in Glasgow.
He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search.
Which keywords do you think would work well for his mobile SEO?

• Leaky tap
• Blocked sink
• How to fix a burst pipe in your bathroom
• Local plumber
• Pressure has failed in boiler, how can I fix it myself?
• Ubend fix
• Why is my dishwasher making a gurgling sound?

2. Search campaigns for mobile

Mo’s a plumber with a responsive website.

He wants to make sure he's using the right keywords for his mobile SEO.

Which online tool could help him identify which keywords would be most effective?

• Google Keyword Planner
• Google Analytics
• Hootsuite

3. Display campaigns for mobile

Mo is keen to advertise his plumbing business.

He needs to find the display advert design that will display optimally on a large smartphone device, as that's what most of his customers use.

Which of the designs would work best on smartphones?

• 2nd Picture

4. Social media campaigns for mobile

After a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services.

He wants to make sure he’s targeting the right audience.

Which parameters should he use to decide who to target?

• Age, interests, location
• Internet speed, age, interests, hair colour, location, job title
• Marital status, gender, interests, age

5. Video for mobile

Mo has a plumbing business.

He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services.

To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website.

How long should he make his video?

• 120

Google Digital Garage Quiz Correct Answers 

1. When considering how mobile users will search for your business, which types of keywords should you focus on? 

• Long tail keywords
• Shorter keywords and phrases
• Longer keywords and phrases
• Exact match keywords

2. Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

• The business has a mobile app instead of a website
• The site include business phone numbers
• The site works on different mobile devices
• The site does not include any videos so it loads quickly 

3. Which of the following can be used to target an audience when using some social media ads?

• People's names
• People's address
• People's pet names
• People's relationship status

4. When making video content for your display ads, what is most important to ensure? 

• Videos are entertaining, long and include a CTA
• Videos are relevant, short and include a CTA
• Videos are relevant, long and include a URL
• Videos are short, informative and include a phone number