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Google Digital Garage Module 20/26 - Make the most of video Answers
Google Digital Garage Check Your Knowledge Correct Answers
1. The rise of online video
Justin is a passionate cook.
He runs a vegetarian cooking website where he shares recipes and sells speciality ingredients.
How could Justin reach his customers through online video?
- Upload cooking videos to YouTube
- Advertise on other videos to promote his recipes
- Add video to his own website
- Advertise on online games
- Buy a TV commercial slot
- Share video on his social media pages
2. How video fits into your online strategy
Justin’s created the perfect vegetarian lasagne, and he wants to share his recipe with the world.
Can you help him plan where to put a promo video so it will most effectively reach his target audience?
- In an email to his customers
- Cookery section of YouTube
- Websites selling speciality vegetarian ingredients
- Local directory listings
3. Creating video content within your budget
Justin wants to do some video interviews with other local chefs. He wants to add the videos to his blog.
Can you help him order his to-do list?
- Plan the video release schedule
- Storyboard the video content
- Decide on a location and source props
- Find a video crew and film the videos
- Edit then upload the videos
4. Sharing and promoting your videos
Justin is uploading some new videos.
What can he do to increase the chance of them being promoted and shared?
- Post it on his website as well as other sites
- Use a title and keywords that the target audience will use to search
- Have a call to action such as a ‘share’ option
- Add hashtags to your videos for social networking sites
5. Advertising on video sharing sites
Justin wants to do more video advertising.
He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos.
Which keywords should he choose for the Google Ads programme?
- Home cooking
- TV chefs
- Instructional videos
- Cooking videos
- Chefs
- TV shows
6. Measuring video performance
Justin is studying his food blog’s analytics.
He notices that most people give up on his videos after 60 seconds.
He’s brainstormed a list of fixes. Cross out the ones that you think are wrong.
- Change his preview image and video title
- Update the video description
- Keep new videos under 60 seconds
- Review the comments to see what viewers have said
Google Digital Garage Quiz Correct Answers
1. When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
- Setting up live streams of the business's physical shop on their website
- Publishing a how-to video on their website
- Producing sale campaign videos
- Sharing personal vlogs
2. What can using video as part of your online presence help you create?
- Content that will go viral
- A channel to engage with customers
- A variety of different brand perceptions
- An online following and fanbase
3. Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
- An agency, professional crew and equipment
- Creativity, lots of experience and a large budget
- Creativity, planning and any budget
- Creativity, planning and high-quality equipment
4. Using videos in email marketing and social media is an effective way to do what?
- Increase word of mouth referrals
- Engage and grow your audience
- Guarantee sales of your product or service
- Lower the cost of developing content
5. How can you take advantage of video for your product/services without actually making a video?
- This isn't possible
- Advertise on other people's videos
- Use images with a call to action instead
- Share other people's videos
6. When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
- Consider removing the video from the platform
- Consider re-shooting your video based on comments
- Consider updating your preview images, video titles or descriptions
- Consider asking people to watch the whole video in the description
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