Google Digital Garage Module 8 Answers – Make Search Work For You Answers

 

Correct Answer Available At: https://coursesanswer.com/google-digital-garage-answers-all-modules/ 

Google Digital Garage Module 8/26 - Make search work for you Answers

Google Digital Garage Check Your Knowledge Correct Answers 

1. Introduction to search engine marketing (SEM)Michelle is a wedding photographer in Cardiff. She wants to use search engine marketing to bring customers to her website.

Where will her website appear if she uses search engine marketing?

• 1st Picture

2. The SEM auctionMichelle has created some adverts to promote her wedding photography business in Cardiff.

She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment.

Can you order the following advert headings from best to worst in terms of how well they align with the keywords?

• Cardiff wedding photographer – 25% discount
• Cardiff wedding photographer
• Discount wedding
• Wedding

3. What makes a good keywordTo increase her Quality Score, Michelle is thinking about the best keywords and phrases to use.
Cross off the keywords which she shouldn’t use.

• Wedding photography Cardiff
• Cardiff weddings
• Wedding photography business based in Cardiff

4. Make your ads stand outMichelle is writing her search ad for her wedding photography business. She wants to make sure it stands out.

Which of these text statements would work best as an ad?

• Cardiff wedding photography. Get 25% off your first order. Make your reservation now.
• Wedding photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book now!
• Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.

Google Digital Garage Quiz Correct Answers 

1. Search engine marketing can also be called what? 

• Pay-per-click advertising
• Organic advertising
• Search box marketing
• One-click advertising

2. In an SEM auction, your Quality Score is based on which aspect of your ad? 

• Bid
• Relevance
• Wit
• Length

3. Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.  

• Auction
• Website
• Keyword
• Advert

4. What should your search ad have in order to promote more clicks? 

• A call to action
• A catchy headline
• A close-up photo
• A social media link